Online ordering and delivery platform for a leading restaurant chain in Australia
The Challenge
Previously, the client only catered to dine-in customers and hadn’t explored the takeaway business yet. As part of their digitalization process, they identified a growing customer preference towards takeaways – which easily gave them their food of choice at any time of the day or night – rather than having to dine in at fixed hours. With the aim of increasing their sales, market reach, and revenues, the client wanted to address this change in consumer behavior by offering an online ordering and delivery platform to their customers.
Having built innovative solutions for the retail industry worldwide, Experion was approached by the client to support them in their digital journey.
Our Solution
Experion’s team of engineers, architects, and business analysts initiated the first phase of engagement. They identified and defined the client’s objectives, system requirements & functionalities, and laid down an action plan detailing the development till deployment.
Experion proposed a web as well as a mobile app interface that can be accessed by customers to place the orders. The platform enables customers to choose the food item from the predefined menu items and also offers customization of the dish based on individual preferences before finalizing and adding into the cart. The platform also provides personalized menu suggestions based on the customer’s historical order preferences.
Integrated with a majority of available payment options, the platform offers secure and easy payments. The customers can either pick up their orders from the store of their choice or request for in-person delivery at their convenience. Delivery personnel are provided with an application interface to track and locate the client with ease and ensure a smooth delivery experience.
The platform also lets customers track their orders’ status in real-time and updates them through the application, SMS, and emails. The platform provides actionable insights through its analytics dashboards and reports, enabling the client to manage the orders and process efficiently.
Business Impact
- The system streamlined the food ordering process.
- Engaging website and Application UI ensured smooth user experience and engagement.
- Location-based delivery services ensure safer deliveries during the pandemic.
- Increased sales, revenue, and profit.