A market leader in the Indian consumer goods industry, with a rich history of more than three decades in manufacturing and marketing high quality consumer products, has chosen Experion’s enterprise field management solution – FieldMax – for automating its sales and distribution processes. The company’s key range of products includes a variety of edible oils, perfumed oils and bakery brands. Its manufacturing facilities are spread across three different states and uses state-of-the-art automation technologies to maintain highest quality standards. The client is also one of the early adopters of SAP enterprise resource planning (ERP) in the industry.The client’s sales and distribution network spans the Indian as well as international markets and the distribution of products is managed through a team of direct sales force as well as distribution (C&F) agents. To accelerate its growth across various markets and to consolidate its position as the market leader, the client is planning an aggressive campaign to expand its distribution network. FieldMax was chosen by the client to ensure last mile automation of the sales and distribution network and to get real time visibility into primary and secondary sales.Once FieldMax is implemented, direct sales staff as well as the C&F agents will take orders on their mobile phones instead of the existing paper/ fax based process. The information captured from the field is transmitted in real time to the back-end web application, where the operations team can track and process sales orders in near real time basis. The application can also be integrated with SAP system to further improve the overall sales and distribution efficiency. The application provides in-depth analytics capabilities using which the management and sales operations team can easily access web based dashboards and KPIs to review the sales performance.
November 29, 2012