Experion has initiated a new project to develop a Mobile solution that enables businesses to validate member credentials and store member details. Using specialized hardware, membership data is scanned and validated by the application at the time of entry to business premises. To be developed on the iOS platform initially, the application thus helps business owners keep track of member visits and to correlate sales data against customer demographics. From a business perspective, the data also provides real-time insights for making operational decisions and for activating promotional campaigns.
July 3, 2015