Experion has initiated a project to develop an iPhone based CRM application. With features to manage contacts, tasks, meetings and projects, the application serves as a personal CRM application for executives from diverse industry verticals. A unique feature supported by the application is that it utilizes speech-to-text capabilities for adding tasks and notes for meetings. The development of the application is currently underway and the first phase of development is expected to be completed within a three-month time schedule.