Experion has started a new project to develop Location Based Marketing Platform for a European start-up company. The unique and innovative solution helps corporate/ business customers connect with end customers and increase their marketing reach by providing promotional offers for products/ services.Offers created in the solution by business users are made available to end customers by means of a mobile application. Mobile application users can see offers based on their set preferences and physical location. The application ensures gamification by providing options for the end user to rate offers, earn points and receive special vouchers.The marketing platform provides in-depth analytical capabilities for the client to gauge the effectiveness of various offers and the extent of customer engagement.The solution is scheduled to go live in first quarter of 2013.
December 19, 2012