Experion has kick-started a new engagement to develop a unique messaging application for a startup company based out of the United States. The application helps end users to initiate a conversation with other users based on selected criteria such as age group, gender, interest/ hobbies, occupation, personal preferences and location. It enables users of the application to connect with like-minded people, find answers and recommendations for their questions, exchange thoughts and ideas, and carry out group conversations. Unlike mainstream social media applications, the solution helps connect people from diverse demographics, but those converging on a common theme of interest. Other than textual chats, the solution will also support images, audio and video messages, and offer an intuitive experience to end users.

The first phase of development of the application is currently underway and is expected go live by first quarter of 2018. Based on user feedback and interest post go-live, it is being used to include features for businesses to play an active role in the application.