Company Updates

Experion to build a micro-influencer e-commerce platform for a start-up based in the USA

Using influencers to sell products is no longer the hype it was once thought to be. Gartner estimates that over two-thirds of all consumers have purchased directly from social media posts at least once, and 65% of the firms they analyzed had adopted at least one e-commerce feature on social media.

Cashing in on the rising promise of this retail dream, a start-up based in the US has approached Experion to build a micro-influencer e-commerce platform that will enable small businesses and home-based entrepreneurs to start online stores via social channels.