Blog
Retail analytics – uncovering the path to success for retailers
June 12, 2020Retailers who want to thrive in the future must leverage the vast potential that retail analytics offers. They must make smarter and faster decisions based on meaningful insights from retail analytics to ensure increased revenue, higher profits, enhanced customer engagement, and superior customer experience. In this article, we look at how retail analytics can play a significant role in helping businesses to overcome these challenges.
Read more
Digital transformation in retail: Transform or Perish
July 18, 2019Digital technologies have disrupted many traditional business models, by transforming or creating a whole new business model. Uber, Airbnb, Skype, Alibaba, etc. are some of the best examples for the early disrupters who paved the way for new digital business models, thanks to digital disruption/ transformation. However, if we take the retail industry, it is […]
Read more
Sharing Economy: Planting the Next Big Economic Revolution
September 7, 2018The Sharing Economy promises to make use of underutilized assets to spur demand and reduce wastage. With the help from mobile, such services have allowed a leapfrogging into the future.
Read more
Mobile Sales Force Automation in B2B Brand Portfolio Management
July 10, 2018Brands are the fuel that runs the FMCG organization. Mobile technology can offer insights into brand performance. Read how.
Read more
How Digital Technologies enhance FMCG/CPG Business Models
May 2, 2018Digital Technologies are promising to transform the traditional business models of the FMCG/CPG sector.
Read more
Impact of Machine Learning on Consumer Buying Patterns
February 6, 2017Machine Learning has been instrumental in helping retail businesses understand consumer behaviour and giving them choices well ahead of the purchase. How do they do this?
Read more