Being Predictive, Being Proactive

January 1, 2021

Predictive Analytics is the application of advanced analytics techniques to predict the outcomes of future events. It can be applied in various industries, across multiple functions of the business, and in numerous use cases. All these applications are opportunities for business teams to be proactive and act in advance to capitalize on opportunities & avoid any undesirable events. In this blog, let’s take a look at some of the use cases for predictive analytics.

Read more

Product analytics – The key to customer delight

November 12, 2020

The infamous line “Customer is King’ is something that’s been drilled into the brains of anyone dealing with sales since time immemorial.

It is obvious that the better the customer feels about the product, the better the sales.  A delighted customer usually becomes an evangelist for the product and thus, an extended member of the sales team. To ensure a delightful customer experience, the product team should know the customer – his motivations, his pain points, his aspirations.

Read more

How data analytics is transforming the healthcare landscape

June 18, 2020

Technology is changing the way data is collected, stored, managed, visualized, and utilized in the healthcare sector. This access to data & analytics has caused many notable changes in the way the healthcare sector operates by opening up new avenues for the accuracy of diagnosis, prevention of disease, tracking the effectiveness of treatment, and providing safe medications. Read on to learn more about how data analytics is transforming healthcare.

Read more