Author: Banarji B

Being Predictive, Being Proactive

Predictive Analytics is the application of advanced analytics techniques to predict the outcomes of future events. It can be applied in various industries, across multiple functions of the business, and in numerous use cases. All these applications are opportunities for business teams to be proactive and act in advance to capitalize on opportunities & avoid any undesirable events. In this blog, let’s take a look at some of the use cases for predictive analytics.

Product analytics – The key to customer delight

The infamous line “Customer is King’ is something that’s been drilled into the brains of anyone dealing with sales since time immemorial.

It is obvious that the better the customer feels about the product, the better the sales.  A delighted customer usually becomes an evangelist for the product and thus, an extended member of the sales team. To ensure a delightful customer experience, the product team should know the customer – his motivations, his pain points, his aspirations.