November 2020

Leveraging Technology for a Post-COVID Retail Industry

COVID-19 has brought about a sudden change in our behavior and attitudes - global consumption patterns of the retail industry have seen a sharp decline and are not predicted to go back up in the foreseeable future. Apart from changing consumer behavior, consumer safety is also a big challenge for retailers as they open their stores once more. Here are some of the ways technology can be leveraged to make the transition to a post-covid world easier for retailers worldwide.

Product analytics – The key to customer delight

The infamous line “Customer is King’ is something that’s been drilled into the brains of anyone dealing with sales since time immemorial. It is obvious that the better the customer feels about the product, the better the sales.  A delighted customer usually becomes an evangelist for the product and thus, an extended member of the sales team. To ensure a delightful customer experience, the product team should know the customer - his motivations, his pain points, his aspirations.