Experion's mobile based movie booking solution "SMS Balcony" gets featured in The Hindu - Retail Plus. SMS Balcony is an innovative mobile solution that lets users book movie tickets through the mobile phone. The solution is offered in collaboration with telecom operators as a value added service (VAS). Apart from booking, SMS Balcony offers features such as movie listing, seat availability check, help services and cancellation facility. The full article can be read here.